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Notes on customers, revenue, systems and AI.

Short, practical pieces on the questions growing businesses are working through: who their best customers are, why the forecast keeps missing, whether the CRM is helping, and where AI actually earns its place.

July 2026

Before you put AI into your business, check what it will be pulling from.

There's a lot of pressure on businesses to add AI right now, and much less said about what it lands on. On messy customer and revenue data, AI produces confident nonsense at speed. What to get right before the tools go in, and a ten-minute self-check for whether your business is ready.

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